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Dog walking: Should I count booked jobs or completed paid sales?

Estimate the completed sales needed to cover a fixed cost base.

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Dog walking / walk booking economics
Answer

Use the delivery and revenue definition matching your cost period. Bookings can cancel and do not automatically produce cash.

Try this with your own numbers

Formula and worked example

Break-even sales = ceiling(fixed costs / (price − variable cost))

Example figures
InputExample
Monthly fixed costs8,000
Average price per walk booking500
Variable cost per walk booking300
Calculated result40 sales per month

Choose reliable inputs

Include travel, preparation, cleaning and staffed capacity for each booking. For this dog walking calculation, use booking history, care schedules and cleaning records and a consistent definition of one walk booking.

  • Walking time: include the portion belonging to this walk booking or reporting period, and record where the value came from.
  • Travel: include the portion belonging to this walk booking or reporting period, and record where the value came from.
  • Scheduling: include the portion belonging to this walk booking or reporting period, and record where the value came from.

Use the same currency for every money input. Do not mix weekly costs with monthly revenue, or count the same expense in both an itemised cost and allocated overhead.

Should I count booked jobs or completed paid sales?

Use the delivery and revenue definition matching your cost period. Bookings can cancel and do not automatically produce cash.

Assumes stable average price and variable cost; multiple service mixes need separate analysis.

Compare a different assumption

What if this input changes?

If monthly fixed costs rises by 10%, this example changes by 4 sales per month. This shows the effect of one change; it does not predict what will happen.

Open the calculator, save your baseline, then change the input supported by the least reliable estimate in your records. Compare both scenarios before committing to a price or capacity promise.

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