Courier service Referral Incentive Economics
Retained contribution = revenue × contribution margin − reward − program cost
Gather completed route logs, fuel receipts and delivery records. Include mileage, dispatch time, and handling. The starting figures are examples. Replace them with your own records.
Formula and worked example
Retained contribution = revenue × contribution margin − reward − program cost
| Input | Example |
|---|---|
| First-sale revenue | 800 |
| Contribution margin | 40 % |
| Referral reward | 75 |
| Program cost per sale | 25 |
| Calculated result | 220 per referred sale |
Choose reliable inputs
Compare route time, vehicle cost, delivery density and collection timing. For this courier service calculation, use completed route logs, fuel receipts and delivery records and a consistent definition of one delivery.
- Mileage: include the portion belonging to this delivery or reporting period, and record where the value came from.
- Dispatch time: include the portion belonging to this delivery or reporting period, and record where the value came from.
- Handling: include the portion belonging to this delivery or reporting period, and record where the value came from.
Use the same currency for every money input. Do not mix weekly costs with monthly revenue, or count the same expense in both an itemised cost and allocated overhead.
Should rewards be compared with revenue or contribution?
Compare with the contribution remaining after delivering the sale. Revenue alone overstates the amount available for rewards.
Excludes lifetime repeat purchases and any tax treatment of rewards.
What if this input changes?
If first-sale revenue rises by 10%, this example changes by 32 per referred sale. This shows the effect of one change; it does not predict what will happen.
Open the calculator, save your baseline, then change the input supported by the least reliable estimate in your records. Compare both scenarios before committing to a price or capacity promise.