Excludes cancellation fees and variable costs. Attendance is an entered scenario, not a promise.
Try this with your own numbersFormula and worked example
Expected revenue = bookings × attendance rate × average collected price
| Input | Example |
|---|---|
| Booked appointments | 100 |
| Attendance rate | 90 % |
| Average collected service price | 80 |
| Calculated result | 7,200 |
Choose reliable inputs
Include preparation, delivery and post-production rather than shoot or event time alone. For this wedding photography calculation, use production schedules, vendor quotes and editing logs and a consistent definition of one booking.
- Shoot coverage: include the portion belonging to this booking or reporting period, and record where the value came from.
- Editing: include the portion belonging to this booking or reporting period, and record where the value came from.
- Travel: include the portion belonging to this booking or reporting period, and record where the value came from.
Use the same currency for every money input. Do not mix weekly costs with monthly revenue, or count the same expense in both an itemised cost and allocated overhead.
Why is booked value higher than collected service revenue?
Excludes cancellation fees and variable costs. Attendance is an entered scenario, not a promise.
What if this input changes?
If booked appointments rises by 10%, this example changes by 720 . This shows the effect of one change; it does not predict what will happen.
Open the calculator, save your baseline, then change the input supported by the least reliable estimate in your records. Compare both scenarios before committing to a price or capacity promise.