In this example, increasing current price from 1,000 to 1,100 changes the result from 18.75 % to 26.1364 %. All other inputs stay the same.
Try this with your own numbersFormula and worked example
Maximum discount = (1 − cost / ((1 − margin) × current price)) × 100
| Input | Example |
|---|---|
| Current price | 1,000 |
| All assigned cost | 650 |
| Minimum retained margin | 20 % |
| Calculated result | 18.75 % |
Choose reliable inputs
Include preparation, delivery and post-production rather than shoot or event time alone. For this photography calculation, use production schedules, vendor quotes and editing logs and a consistent definition of one session.
- Shoot time: include the portion belonging to this session or reporting period, and record where the value came from.
- Editing: include the portion belonging to this session or reporting period, and record where the value came from.
- Equipment overhead: include the portion belonging to this session or reporting period, and record where the value came from.
Use the same currency for every money input. Do not mix weekly costs with monthly revenue, or count the same expense in both an itemised cost and allocated overhead.
Can a profitable job still fail my margin target?
Positive profit and the desired percentage margin are different tests. The margin denominator is revenue.
A negative answer means the current price already fails the target margin.
What if this input changes?
If current price rises by 10%, this example changes by 7.3864 %. This shows the effect of one change; it does not predict what will happen.
Open the calculator, save your baseline, then change the input supported by the least reliable estimate in your records. Compare both scenarios before committing to a price or capacity promise.