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Personal training: Why is booked value higher than collected service revenue?

Forecast service revenue from actual attendance assumptions.

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Personal training / session economics
Answer

Excludes cancellation fees and variable costs. Attendance is an entered scenario, not a promise.

Try this with your own numbers

Formula and worked example

Expected revenue = bookings × attendance rate × average collected price

Example figures
InputExample
Booked appointments100
Attendance rate90 %
Average collected service price80
Calculated result7,200

Choose reliable inputs

Connect teaching time, preparation, attendance and room capacity to each lesson or class. For this personal training calculation, use attendance records, teaching schedules and room costs and a consistent definition of one session.

  • Trainer time: include the portion belonging to this session or reporting period, and record where the value came from.
  • Facility cost: include the portion belonging to this session or reporting period, and record where the value came from.
  • Admin work: include the portion belonging to this session or reporting period, and record where the value came from.

Use the same currency for every money input. Do not mix weekly costs with monthly revenue, or count the same expense in both an itemised cost and allocated overhead.

Why is booked value higher than collected service revenue?

Excludes cancellation fees and variable costs. Attendance is an entered scenario, not a promise.

Compare a different assumption

What if this input changes?

If booked appointments rises by 10%, this example changes by 720 . This shows the effect of one change; it does not predict what will happen.

Open the calculator, save your baseline, then change the input supported by the least reliable estimate in your records. Compare both scenarios before committing to a price or capacity promise.

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