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Paid media agency: How many days of payments does my cash cover?

Translate cash on hand into days of average operating payments.

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Paid media agency / client month economics
Answer

This excludes future receipts and uses historical average payments, so it differs from net-burn runway.

Try this with your own numbers

Formula and worked example

Cash days = cash / (period payments / period days)

Example figures
InputExample
Available unrestricted cash24,000
Operating payments in period36,000
Days in period90
Calculated result60 days

Choose reliable inputs

Include software licences, delivery time, revisions and ongoing support when costing a project. For this paid media agency calculation, use project time logs, licence invoices and retainer scopes and a consistent definition of one client month.

  • Account management: include the portion belonging to this client month or reporting period, and record where the value came from.
  • Creative: include the portion belonging to this client month or reporting period, and record where the value came from.
  • Reporting: include the portion belonging to this client month or reporting period, and record where the value came from.

Use the same currency for every money input. Do not mix weekly costs with monthly revenue, or count the same expense in both an itemised cost and allocated overhead.

How many days of payments does my cash cover?

This excludes future receipts and uses historical average payments, so it differs from net-burn runway.

Compare a different assumption

What if this input changes?

If available unrestricted cash rises by 10%, this example changes by 6 days. This shows the effect of one change; it does not predict what will happen.

Open the calculator, save your baseline, then change the input supported by the least reliable estimate in your records. Compare both scenarios before committing to a price or capacity promise.

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