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Insurance agency Minimum Billable Rate: worked example

Calculate a rate floor using hours you can actually bill.

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Insurance agency / policy sale economics
Answer

With the illustrative inputs below, the result is 83.3333 per billable hour.

Try this with your own numbers

Formula and worked example

Hourly rate = (compensation + overhead + profit) / billable hours

Example figures
InputExample
Annual owner compensation target50,000
Annual fixed overhead30,000
Annual profit target20,000
Annual billable hours1,200
Calculated result83.3333 per billable hour

Choose reliable inputs

Account for delivery time, review work and when you expect to be paid for each engagement. For this insurance agency calculation, use time sheets, engagement scopes and invoice ageing and a consistent definition of one policy sale.

  • Lead costs: include the portion belonging to this policy sale or reporting period, and record where the value came from.
  • Service time: include the portion belonging to this policy sale or reporting period, and record where the value came from.
  • Renewal work: include the portion belonging to this policy sale or reporting period, and record where the value came from.

Use the same currency for every money input. Do not mix weekly costs with monthly revenue, or count the same expense in both an itemised cost and allocated overhead.

Should I use paid hours or billable hours?

Admin, travel, training, and unpaid gaps reduce billable hours. Dividing by all paid hours usually understates the necessary charge.

Compensation is a business planning input; this is not a payroll or tax calculation.

Compare a different assumption

What if this input changes?

If annual owner compensation target rises by 10%, this example changes by 4.1667 per billable hour. This shows the effect of one change; it does not predict what will happen.

Open the calculator, save your baseline, then change the input supported by the least reliable estimate in your records. Compare both scenarios before committing to a price or capacity promise.

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