Some callers are duplicates, existing customers, or poor fits. Use unique qualified enquiries and a measured conversion rate.
Try this with your own numbersFormula and worked example
Potential contribution = missed enquiries × recoverable share × close rate × contribution per sale
| Input | Example |
|---|---|
| Missed enquiries per month | 40 |
| Recoverable share | 30 % |
| Recovered enquiry close rate | 25 % |
| Contribution per sale | 300 |
| Calculated result | 900 per month |
Choose reliable inputs
Track purchased quantities, usable yield, labour and waste before deciding on a selling price. For this food truck calculation, use recipe sheets, supplier invoices and stock counts and a consistent definition of one service shift.
- Ingredients: include the portion belonging to this service shift or reporting period, and record where the value came from.
- Staffing: include the portion belonging to this service shift or reporting period, and record where the value came from.
- Site fees: include the portion belonging to this service shift or reporting period, and record where the value came from.
Use the same currency for every money input. Do not mix weekly costs with monthly revenue, or count the same expense in both an itemised cost and allocated overhead.
Does every missed call represent a lost sale?
Some callers are duplicates, existing customers, or poor fits. Use unique qualified enquiries and a measured conversion rate.
Recovery and conversion rates are hypothetical unless measured; do not treat this as guaranteed revenue.
What if this input changes?
If missed enquiries per month rises by 10%, this example changes by 90 per month. This shows the effect of one change; it does not predict what will happen.
Open the calculator, save your baseline, then change the input supported by the least reliable estimate in your records. Compare both scenarios before committing to a price or capacity promise.