Wedding photography Follow-Up Improvement Value
Net change = leads × (new close rate − old close rate) × contribution − extra cost
Gather production schedules, vendor quotes and editing logs. Include shoot coverage, editing, and travel. The starting figures are examples. Replace them with your own records.
Formula and worked example
Net change = leads × (new close rate − old close rate) × contribution − extra cost
| Input | Example |
|---|---|
| Qualified leads per month | 100 |
| Current close rate | 20 % |
| Scenario close rate | 25 % |
| Contribution per sale | 400 |
| Extra monthly follow-up cost | 500 |
| Calculated result | 1,500 per month |
Choose reliable inputs
Include preparation, delivery and post-production rather than shoot or event time alone. For this wedding photography calculation, use production schedules, vendor quotes and editing logs and a consistent definition of one booking.
- Shoot coverage: include the portion belonging to this booking or reporting period, and record where the value came from.
- Editing: include the portion belonging to this booking or reporting period, and record where the value came from.
- Travel: include the portion belonging to this booking or reporting period, and record where the value came from.
Use the same currency for every money input. Do not mix weekly costs with monthly revenue, or count the same expense in both an itemised cost and allocated overhead.
Should I use percentage points or percentage growth?
Moving from 20% to 25% is a five percentage-point improvement. Apply the difference in rates to the same lead count.
Rate improvement must be measured or explicitly treated as a scenario.
What if this input changes?
If qualified leads per month rises by 10%, this example changes by 200 per month. This shows the effect of one change; it does not predict what will happen.
Open the calculator, save your baseline, then change the input supported by the least reliable estimate in your records. Compare both scenarios before committing to a price or capacity promise.